All US Apple Store locations as well as the online Apple Store are currently selling Apple’s Vision Pro virtual reality headset.
Its release occurs the morning following Apple’s announcement of fiscal first-quarter results that surpassed projected revenue and profitability.
“We think we priced it at the right level considering the value of it,” Apple CEO Tim Cook said in defense of the Vision Pro’s starting price of $3,500.
This Friday marks the official release of Apple’s Vision Pro virtual reality headset in the United States. Apple Store locations will start to ship the headgear to customers who placed preorders or pick it up.
In honor of the headset’s launch, Apple CEO Tim Cook made an appearance on Friday morning at the company’s main Fifth Avenue location in New York City. Cook referred to the Vision Pro’s high sticker tag as “tomorrow’s technology today” when discussing at the event. Prices for the Vision Pro begin at $3,500.
Referring to a monthly financing plan that purchasers might select, Cook said, “People can spread their payments out over time, and so that’s one affordability kind of thing.” It’s brimming with creativity. There are 5,000 patents covering it.
“Given its value, we believe we priced it appropriately,” Cook continued.
During Thursday’s Apple earnings call, Cook mentioned that the Vision Pro is also being adopted as an enterprise product, listing Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP as examples of businesses that “have started leveraging and investing” in the headset as a platform for employees and customers.
Nevertheless, given the device’s “ton of use cases,” Cook stated on Thursday that he thinks Apple can continue to be “both” a consumer- and enterprise-focused business moving ahead. He stated that there are over 600 games and apps for the headgear that are especially made to offer a “spatial computing” experience.
Apple beat revenue and earnings projections when it released its fiscal first-quarter numbers on Thursday. Although Apple’s wearables division, commonly referred to as “Other Products,” exceeded forecasts, revenues decreased by 11% on an annual basis.
Though experts don’t think the headgear will initially generate a sizable amount of cash, the Vision Pro joins the Apple Watch and AirPods in the wearables market.
